The design, architecture, and content of the new Smith System site were all crafted to broaden the appeal to an ever-wider range of people including end users like educators, administrators and influencers from the A/D community, as well as dealers. The goals are to present Smith System furniture in the context of its use in a school, thereby providing buyers and influencers with an informed starting place for their conversation with their dealer.
With such a broad mix of visitors, the site’s search function became a central element. Known as a faceted search, it anticipates users’ questions, allowing them to quickly find the products or information they seek, even if they don’t know what they’re looking for. The only trouble is the opposite: people who do know what they’re looking for can’t quickly find it.
Here’s what to do:
- Just type the product name or part number into the search bar to get technical information.
- If you’re looking for “catalog” type information from the old site, visit http://store.smithsystem.wpengine.com/schoolFurniture.asp.